Umair Hazarvi

The Core Philosophy

"Performance marketing starts before the ad and ends after the click."

Most media buyers only push buttons in Ads Manager. I engineer the offer, creative hooks, and landing page psychology into a predictable revenue system that prints cash.

✕ The Amateur Media Buyer

• Chases vanity clicks, impressions & cheap CPCs.
• Blames the ad account when a weak offer fails.
• Hands off after the click; ignores the landing page.
• Burns spend on random, unstructured ad tests.

✓ The Umair Growth System

• Optimizes strictly for Cash Collected & Net ROAS.
• Engineers high-converting offers, pricing & bundles first.
• Builds & tunes post-click funnels and tracking.
• Tests 10+ new hooks & creative angles weekly.

The Methodology

The Umair Growth System

A 7-stage battle-tested framework that turns ad spend into a predictable customer acquisition machine.

STAGE 01

Offer Engineering

Fix margins, pricing angles, and bundle logic so the offer converts before spend scales.

Pricing Angles Bundle Logic

STAGE 02

Customer Psychology

Pinpoint the burning pain points and emotional triggers that compel buyers to pull out cards.

Objection Audits Trust Triggers

STAGE 03

Creative Testing Pipeline

Deploy a structured weekly cadence of scroll-stopping video hooks, visual formats, and UGC.

Hook Testing UGC Production

STAGE 04

Multi-Channel Media

Run disciplined TOFU/BOFU campaign architectures across Meta ASC+, Google PMax & TikTok.

Meta ASC+ Google PMax

STAGE 05

Post-Click Funnels

Optimize landing pages, checkout flows, and direct WhatsApp routes for maximum conversion.

Landing Pages WhatsApp Flows

STAGE 06

Server-Side Tracking

Deploy Meta CAPI & GA4 server containers to capture 100% of purchase data post-iOS 14.5.

Meta CAPI GA4 Tracking

STAGE 07 — SCALE ACCELERATOR

Systematic Scale & Iteration

Scale winning angles aggressively while monitoring MER so growth compounds net profit.

Vertical Scaling MER Optimization

Verified Proof

Case Studies & Live Dashboards

Raw numbers straight from live Meta Ads Managers and Shopify analytics dashboards.

Phlebotomy Trainings Meta Ads ROAS Proof

Healthcare Education 🔍 View Proof

15.89× Blended ROAS • 4,800+ Students

Phlebotomy Trainings: Scaling to $6.77M Revenue

Transformed an ad account with TOFU dynamic video testing. Flagship video angle spent $120.6K generating 2,133 course purchases at 25.72× ROAS ($3.1M+ sales).

$6.77M Revenue Generated

$426.6K Ad Spend Managed

15.89× Blended ROAS

Enterprise DTC Ecommerce 🔍 View Proof

Shopify Plus • 255,000+ Orders

Apparel Brand: Scaling to PKR 1.59 Billion

Scaled high-volume ecommerce with structured Meta Advantage+ campaigns, dynamic catalog testing, and aggressive seasonal drops (+74% YoY growth).

PKR 1.59B Store Sales

+74% YoY Growth

255K+ Total Orders

Tier-1 UK Lead Gen 🔍 View Proof

£1.0M+ Ad Spend • 3-Year Continuous Scale

UK Training Academy: 48,000+ Qualified Leads

Built a predictable customer pipeline spending over £1,005,928 GBP. Maintained steady £16–£24 cost per qualified enrollment across 3 consecutive years.

£1.0M+ Ad Spend Managed

48,000+ Leads Generated

£16-24 Avg CPL

High-Ticket Certification 🔍 View Proof

16.68× ROAS • $332K+ Ad Spend

High-Ticket Scale: 16.68× Sustained ROAS

Managed $332,367 in ad spend generating $5,544,142 in verified conversion value using creative testing and speed-to-lead retargeting.

$5.54M Conversion Value

$332K Ad Spend

16.68× Net ROAS

View All Verified Proof & Screenshots (10+ Assets) →

Interactive Growth Model

Estimate Your Acquisition Numbers

Adjust monthly budget, average order value, and target ROAS to see what a properly tuned customer acquisition engine produces.

Monthly Ad Spend Budget $10,000

Average Order / Customer Value (AOV) $80

Target Blended ROAS 4.0×

Estimated Monthly Revenue

$40,000

500

New Orders / Customers

$20.00

Allowable Cost Per Acq (CAC)

$30,000

Gross Profit (Rev − Spend)

Optimized

Full-Funnel Testing System

Discuss This Target on WhatsApp 💬

Irresistible Offers

3 Clear Ways to Work Together

Outcome-driven solutions built for brands ready to stop wasting ad spend and scale predictably.

Tier 01 — Low Friction

48-Hour Growth Audit

A surgical diagnostic of your ad accounts, creative fatigue, and funnel drop-offs to eliminate cash burn before you scale another dollar.

Complete account architecture & spend leak audit
Creative fatigue & hook performance analysis
Post-click funnel & checkout leak diagnosis
30-Day recovery roadmap + 45-min consultation

Claim Growth Audit →

Tier 02 — Rapid Validation

14-Day Acquisition Sprint

Need a validated winning angle fast? We build, test, and launch 10+ new creative variants with fixed server-side tracking in 2 weeks.

10+ UGC & high-converting ad variants built
Meta CAPI + Google Tag Manager server setup
Structured TOFU / BOFU testing sprint launched
Direct WhatsApp/Slack channel for fast execution

Book 14-Day Sprint →

Revenue Scaling Engine

Complete hands-on management. I operate your entire acquisition system: offer economics, creative production, multi-channel media buying, and profit scaling.

Full media buying across Meta, Google & TikTok
Weekly pipeline of fresh hooks, scripts & UGC ads
Landing page conversion rate optimization (CRO)
True contribution margin & MER blended scale

Apply for Retainer →

The Engineering Edge

Why a Computer Science Degree Changes Everything

I hold a BS in Computer Science from UMT Lahore. When iOS 14.5 broke standard pixel tracking, amateur media buyers panicked.

With an engineering foundation, I build resilient server-side tracking (Meta CAPI, Google Tag Manager Server, GA4 data layers) and understand machine-learning auction mechanics. We track every single conversion with precision.

Read My Story & Principles →

Career Milestones

5+ years of compounding execution across global accounts

JAN 2023 – PRESENT

Performance Marketing Manager

Digital Loud • Full-Funnel Scale (Meta, Google, TikTok)

AUG 2022 – DEC 2022

Digital Marketing Executive

Potato Logics • 360° Ecommerce & Lead Acquisition

2019 – 2022

Performance Marketer

Oriental Tech Solutions • International Campaigns

Selected Client Roster

Brands & Niches Scaled

Personal Care DTC

Domelic

Problem-aware marketing, psychology angles & bundle offers.

Haircare DTC

Mama Minnies

UGC creative variation testing & bundle conversion logic.

Healthcare Education

Phlebotomy Trainings

$426K spend at 15.89× ROAS. Dynamic TOFU video scale.

Fashion & Apparel

Dhagay & Ebdali

Seasonal collection drops & catalog sales at $0.04 CPC.

High-Ticket Healthcare

Alzahrawi Physio

Equipment ecommerce & high-AOV customer acquisition.

High-Ticket Real Estate

Mian Real Estate

High-intent property lead funnels & speed-to-lead qualification.

Clear Answers

Frequently Asked Questions

What is the minimum ad spend required to work together? +

I typically work with brands spending at least $2,500 – $5,000/month (or PKR 500,000+/month). Below this threshold, the 48-Hour Growth Audit is the highest-ROI entry point.

Do you make the ad creatives, or do we provide them? +

I research and script the winning angles, hooks, and UGC briefs. You provide raw product clips or photos; I turn them into high-converting video and image ad variants.

Which platforms do you manage? +

Meta (Facebook & Instagram), Google Ads (Search & PMax), TikTok Ads, and Snapchat Ads based on where your buyers' intent naturally clusters.

How do you handle iOS 14.5 and attribution leaks? +

As a Computer Science graduate, I deploy Meta CAPI server-side tracking, GTM server containers, and GA4 event pipelines to capture and verify 100% of purchase data.

How quickly can we get started? +

Our onboarding takes 3–5 business days: audit, tracking verification, creative script approval, and campaign deployment.

I Turn Paid Ad Spend Into Scalable, Compounding Revenue.