The Background

Where Engineering Meets Direct Response

I sit at the intersection of four disciplines: Technology × Creative Psychology × Paid Distribution × Commercial Data.

Umair Hazarvi

BS Computer Science • UMT Lahore

Growth Strategist

Verified Credentials

✓ BS Computer Science: UMT Lahore
✓ Meta Blueprint: Media Buying Certified
✓ Meta Blueprint: Media Planning Certified
✓ Google Ads: Search, Display & PMax Certified
✓ TikTok Ads: Academy Certified

"I Don't Just Buy Ads. I Build The Customer Acquisition System."

My background started in Computer Science at UMT Lahore, breaking down data structures, logic, and algorithmic systems.

When I entered digital marketing, I saw what was broken: Creative agencies made pretty videos that didn't convert, while media buyers treated ad accounts like slot machines without understanding the offer, funnel, or tracking.

With an engineering mindset, I connect server-side data (Meta CAPI / GTM), direct-response psychology, and disciplined campaign structures into a compounding customer acquisition engine.

JANUARY 2023 – PRESENT

Performance Marketing Manager

Digital Loud • Scaling full-funnel media budgets across Meta, Google, TikTok, and Snapchat to 7-figure and 8-figure revenue.

AUGUST 2022 – DECEMBER 2022

Digital Marketing Executive

Potato Logics • Developed 360° acquisition strategies for ecommerce brands, managing end-to-end conversion optimization.

2019 – 2022

Social Media & Performance Marketer

Oriental Tech Solutions • Managed international client campaigns across paid social, organic search, and lead generation.

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Operating Principles

Rules That Protect Every Dollar Spent

The core convictions behind scaling ad accounts profitably without burning cash.

RULE 01

Strategy > Spend

More budget never fixes a broken offer. If it doesn't convert at $100/day, spending $1,000/day only accelerates cash burn. We fix economics first.

RULE 02

Testing > Guessing

The market doesn't care about subjective opinions. We run disciplined weekly experiments testing hooks, angles, and formats until winning outliers emerge.

RULE 03

Creative IS The Targeting

In modern algorithmic ad auctions (Advantage+ & PMax), interest hacking is dead. Your hook, script angle, and visual format are your true targeting parameters.

RULE 04

The Post-Click Journey

Getting the click is only 20% of the job. The battle is won on landing page speed, message match, social proof, and frictionless checkout flows.

RULE 05

Truth in Attribution

Ad networks love taking credit for easy sales. We verify in-platform ROAS against real bank revenue, blended MER, and server-side tracking data.

RULE 06

AI as Pure Leverage

I don't use AI for generic captions. I build agentic workflows to extract sentiment from thousands of customer reviews and engineer high-converting angles at scale.