Phlebotomy Trainings: Scaling to $6.77M Revenue
The Bottleneck: Fragmented ad sets and high bounce rates due to lack of student outcome trust and weak TOFU hooks.
- • TOFU Video Engine: Dynamic UGC video angle spent $120.6K generating 2,133 purchases at 25.72× ROAS ($3.1M+ sales).
- • BOFU Seasonal Retargeting: Structured automated drops generating up to 161.00× ROAS on warm cart abandoners.
- • Local Search Targeting: Captured 124,930 high-intent search queries into verified enrollments.
$426.6K
Ad Spend
15.89×
Blended ROAS
$6.77M
Attributed Revenue
Apparel Brand: Scaling to PKR 1.59 Billion
The Bottleneck: Rapid ad fatigue and rising CAC when scaling daily spend past initial audiences.
- • High-Volume Prospecting: Single campaign spent Rs 14.5M driving 3.14M clicks at Rs 4.63 CPC (~$0.016 USD).
- • Dynamic Product Feeds (DPA): Automated catalog ads driving 8.12% to 10.55% CTR on seasonal collections.
- • International Drops: Worldwide customer acquisition campaigns achieving up to 29.26× ROAS.
PKR 1.59B
Store Revenue
+74%
YoY Growth
255,423
Orders Shipped
UK Academy: £1,005,928 GBP Spent at £16–£24 CPL
The Bottleneck: Lead quality degradation and audience exhaustion typical in competitive Tier-1 UK markets.
- • Native Qualified Forms: Deployed multi-step qualifier logic on Meta forms to filter tire-kickers.
- • Stable Acquisition Economics: Sustained an exceptionally tight £16.18–£24.36 CPL over 3 continuous years.
- • Massive Volume: Generated over 54.1 Million impressions and reached 7.14M UK accounts.
£1,005,928
GBP Ad Spend
48,000+
Qualified Leads
£16-24
Stable CPL
High-Ticket Scale: $5.54M Revenue Generated
The Bottleneck: High average order value products requiring heavy social proof and trust before checkout.
- • High-Converting Cold Funnels: Scaled individual ad sets to $94,317 at 24.45× ROAS.
- • Intent Capture: Drove 101,708 location searches and 16,124 add-to-carts with zero budget waste.
- • Post-Purchase Trust Stacking: Triangulated customer video reviews to maximize conversion rate.
$332.5K
Ad Spend
16.68×
Net ROAS
$5.54M
Attributed Sales
